One of the big problems with streaming video is that it essentially requires you to have internet access to watch the video. When you are at home it is not a problem but this is a huge issue when you are traveling. Internet access is becoming more common on airline flights but it is also quite expensive. Offline video essentially allows you to download programs that you intend to watch on your device without the need of an internet connection when you want to view them. This is a major step forward for video subscription services.
Now, Amazon has actually had this feature for Prime members who happened to use the Fire tablets. The big news is that this offline feature has been added to the iOS and Android applications for Amazon Video which makes it a first out of any of the streaming video services to allow this. Some people have pointed out that Apple and Google both do have offline video playback for videos that are rented for a period of time. The difference here is that the Amazon Prime Video offline feature is a related to a subscription service rather than individually purchased titles.